Natalia Tsyganova

Biography

Natalia Tsyganova joined BBDO Moscow in 2001 and by 2010 she had become the Managing Director of the Agency.

Having worked in advertising since 1997, Natalia has gained experience in launching and managing brands in different categories: FMCG, electronics and household appliances, retail sector, telecommunications, e-commerce, fashion, banking, etc.

Natalia’s team’s largest Clients are Mars (Snickers, Twix, M&M's, Korkunov, Orbit, Five, Whiskas, Pedigree, Sheba, Cesar and other brands) and Yandex (Yandex Market and Yandex Music).

Being BBDO Managing Director already, Natalia finished Executive MBA program for creative industry leaders at the Berlin School of Creative Leadership and gladly shares her experience and knowledge gained in this innovative business school with her colleagues.

The BBDO team, under the direction of Natalia, is one of the most successful in the Russian advertising market. Besides the creative festivals, the team has won prizes at the Effie Russia awards, in 2020 the team became gold medalists at the Effie Europe awards with their “Time to Speak” project for Orbit, and have also earned a bronze medal at the Effie Europe awards with the “Birds Records” project for Yandex.Music and WWF Russia.